[MHN] Alexa Chung, the global 'it' girl is coming to Korea. 

On the upcoming April 29th, Alexa Chung will be visiting the pop-up store of the new 'SUPERGA and Alexa Chung' collection launch at Cheongdam, Seoul.

UK's most talented multi-entertainer Chung is a fashion designer, a model who designed SUPERGA's new sneaker line adding various texture and colors in her own taste of art. All eleven items are out in three different styles, in sneakers, high-top, and mule designs. Along with the launch of the collection, she'll also be DJing at the after party. How cool is that?

For the new 'SUPERGA X Alexa Chung' collection, the brand experimented new shades and fabrics to its original classic silhouette. Varnish, satin, cotton, terry towel and more unique textures were used with also unique shades such as burgundy, sky blue, and other feminine colors. The results? A classic, rock'n roll blend that infuses Alexa Chung's spirit is finally here as a line of collection. 

In an interview, Chung also mentioned her high hopes in collaborating with the brand by saying, "My mom wore SUPERGA all the time when I was young, so the brand has always been a classic daily fashion item to me."

[Translated by] Gen_E