[MHN] Designer brand 'Kim Rieul''s head officer Kim Jong Won, announced his official partnership with 'TLX PASS', a work-out and diet membership service system. 

TLX PASS will expand its business from its original key contents of healthy lifestyle, beauty and launch a new 'Rieul' team that will start on marketing aspects. 

Kim Jong Won, the CEO of Kim Rieul has been a designer who's strongly focused on expressing his own identity and thoughts of what he perceives as himself, 'Kim Rieul'. 

Through the brand 'Rieul', he has re-invented Hanbok and achieved his first solo fashion show at the age of 25 in 100 days. 

He's also never done any commercial work before but worked with New Balance as his first client, a surprising result for a newbie brand. 

From now on, Kim will be the creative director of TLX PASS, orienting many parts of the TLX PASS. 

For his first project with TLX PASS, he produced a work of video clips titled 'True Life eXperience' with model Han Hyun Min. Han is a young model who has been named as one of the most influential teens in the world by TIME magazine.

This video was produced to renew TLX PASS' identity from simply being a work-out app, to a broader service app that brings one to rebuild oneself's identity. 

Now Director Kim shared, "I feel honored and have this sense of duty to upgrade the next steps of TLX PASS. Not only will I enhance the brand's value in providing services such as work-outs and healthy lifestyles, but also further continue such great motives into productions and sales with videos and special projects."

TLX PASS is a membership service app that provides work-out plans at an affordable price for anyone, anywhere. Users can purchase as many passes as they want, and have unlimited access to more than 4,000 programs that include 30 different work-out routines. 

[Translated by] Gen_E